Feature Friday – No Bull Burger Review

Now I know that they’ve been around for a while now – in fact I’m seriously slow to the mark on this one – but I’ve been super excited to test these burgers ever since I heard about them. If there’s anyone out there who hasn’t tried them yet then I hope you find this No Bull burger review useful. As always, I’d love to hear your thoughts and feedback, so leave a comment below or shoot us a message on social!

First impressions

Exclusive to Iceland, these burgers are frozen so in terms of their appearance, there’s not a whole lot going on at this stage. That said, even when frozen, they do have a reddish/pink appearance which gives a little nod to how the cooked burger will look: in a word, meaty.


no bull burger review


Despite cooking them from frozen, the No Bull burgers are seriously speedy (and easy!) – you can whack them in the oven for 11-12 minutes or shallow fry them for just 4-6 minutes.



Rich, succulent and a little terrifying at first. With the reddish colour as striking as it is, it was a little counterintuitive to allow myself to eat the burger in the first place. But as soon as I’d had my first mouthful, (and double checked the packaging…) I really, really enjoyed it. Yep, two really’s – it was that good!

I find that the most common problem with veggie burgers is the texture being off. It’s either too dry or too chewy, too thin or too crumbly. But these No Bull burgers struck the perfect balance; they were substantial enough without making your jaw ache! For me, that on top of the depth of flavour was pure burger heaven.


no bull burger review


To quote Iceland, these are “plant based burgers that look like meat, taste like meat… they just aren’t!” And honestly, I’d have to agree with that. Though not quite as convincing, the No Bull burgers are the closest thing I’ve come across to the Impossible Burger. And for those who don’t know, the Impossible Burger is a vegan beef-style patty that looks, tastes and smells like the ‘real’ deal, even down to the blood (which is made from plants, don’t worry!) You can read more about that here.

When Xanthe and I first tried the Impossible Burger last year in New York, we wondered how long it would take for something similar to crop up in the UK. And thank goodness it finally has! Neither of us have ever eaten an actual beef burger before, but I think we can safely say that, compared to the other pickings out there, the No Bull burger is in a whole league of its own.

I can understand how a product that markets itself so convincingly as meat could spark debates and divide opinion, but personally I see this as a real win for veganism. I think that it’s a great product to help people who are transitioning away from a meat-based diet; the familiar appearance, smell and texture are scarily reminiscent of real beef and that could, at the very least, encourage people to give it a go.


I really hope you find this No Bull burger review helpful. For more tips, recipes and reviews, keep an eye on the blog!

Freya x

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